Bensonwood is a national leader and innovator in the design and building of timber frame, hybrid, and panelized homes as well as light commercial projects.  The company has a forty year history of building unique residential and commercial projects throughout the US.  The company’s dynamic, team-oriented culture values high performance and continuous improvement.

 

Position Summary

The Digital Communications Specialist role is responsible for enhancing our internal and external digital communications initiatives and improving how we connect with our buyers, partners, employees, the media, consumers and influencers.

 

Primary Responsibilities

• Collaborate with cross-functional teams to develop communications plans that leverage the digital and social media space

• Develop content across paid, free and earned social channels to include blog posts, events, press releases, tweets, status updates, pins, photos and videos

• Responsible for managing and leading external digital initiatives to support Bensonwood including, but not limited to, our corporate web sites

• Create, manage and grow the Bensonwood presence across social media channels, including, but not limited to blogs, press, Twitter, Facebook, Pinterest, LinkedIn, youTube and Instagram

• Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives

 

Knowledge, Skills and Abilities

• Working knowledge and real-world experience in planning, managing and executing social media, digital and web initiatives

• Creation of press releases, internal employee communications and external communications designed to take advantage of digital and social media spaces

• Media relations and influencer identification/outreach

• Real-world experience planning social media programs

• Knowledge of social media guidelines including, but not limited to, WOMMA and “pay-per-post/click”

• Knowledge of media strategy and planning options and the media role in integrated communications

• Strong writing and communication skills

• Strong pro-active skills as both advisor and negotiator for a broad variety of interactive services

 

Education and experience

• Bachelor’s degree with a focus on Communications, Advertising/Marketing or Journalism a plus

• 3-5 years experience or equivalent exposure to a corporate environment

• Experience with a variety of web, digital and social media platforms including, but not limited to, Facebook, LinkedIn, WordPress, Tumblr, Reddit, Pinterest, Twitter, YouTube, Google+ and various applications and plug-ins to enhance digital performance

• Experience with leveraging social media management and analytics tools including, but not limited to, Google Analytics, HootSuite, Visible Technologies, Radiant6, and the like

• Experience conceiving, writing, editing and crafting content for the digital, web and social media space

• Experience with or love of green, sustainable, and high-performance building a plus

 

Additional attributes for success

• High attention to detail with the ability to complete assignments accurately

• Ability to organize and prioritize work to meet deadlines

• Ability to work independently and collaboratively within a team setting

• Strong verbal and written skills with ability to read and communicate technical information and prepare contract documents

• Positive team player with strong problem solving skills, a systems philosophy, and ability to positively motivate team to accomplish goals

• Strong belief in customer service and satisfaction

 

Compensation & Benefits

• Salary Range for this role is $40-50,000

• Health Insurance, Paid Time Off, and 401(K)

 

To apply online, visit our website at www.bensonwood.com