Beyond Incentives: Addressing Market Barriers Through Customer-Centric Programs

Thursday, November 03, 2016
3:00 pm to 4:00 pm

The creation of the NYC Retrofit Accelerator and Community Retrofit NYC marks a shift in how energy efficiency services are delivered to New York City’s large and fragmented market. These programs are exploring new options for overcoming market barriers to efficiency investments through customer-centric programs that deploy data-driven marketing, innovative community outreach, and tailored assistance to help streamline the retrofit process. Learn how the City’s programs are working to enhance and complement existing state and utility programs in order to scale energy and water upgrades and why this model will ultimately lead to market transformation.