Barbra BatShalom is the founder and Executive Director of the nonprofit Sustainable Performance Institute, CEO of BuildingEase and past founder and president of the USGBC Affiliate in Massachusetts which she ran for 9 years. She’s an industry leader whose vision drives market transformation from public policy to professional practice. Her work focuses on the intersection of systems, processes and culture. With a diverse background of fine arts, social psychology and 25+ years in architecture and sustainability consulting, she brings a variety of skills to her work and a unique perspective engaging the human dynamics of decision-making and creative collaboration to technical work. She's an educator, management consultant and change agent working with a wide range of governmental, institutional and private sector organizations to help them institutionalize sustainability and achieve measurable improvements in performance and profitability. Barbra taught Sustainable RE Development at Brandeis’ Int’l Business school, guest lectured MIT, BU and Babson and teaches Leadership for Sustainability at the BAC. She has worked in various capacity with different AIA initiatives, including the AIA 2030 Commitment working group, serves on the boards of mindfulMaterials and Carbon Leadership Forum and provides management consulting to a variety of corporate clients within and outside of our industry.