Spinach and Sustainability: Making Green Irresistible
Everyone knows sustainable design is good for people and the planet—like spinach, it’s good for us, but not everyone wants a bite. This interactive session shows how to make sustainability irresistible by connecting it to what clients really care about: budget, performance, and social impact. Through real-world stories and hands-on scenarios, you’ll learn practical ways to reframe sustainability as smart business and great design—no greenwashing, no lectures, just results.
Session Chairs
Session Speakers
Reframe Sustainability: Identify strategies for aligning sustainable design goals with clients’ core economic and social priorities
Communicate Value: Employ techniques to communicate the benefits of sustainable choices without relying on environmental jargon
Apply Real-World Lessons: Analyze case studies demonstrating how architects and engineers successfully turned client resistance into buy-in
Practice Persuasive Framing: Develop and share actionable approaches for turning “no” into “yes” around sustainability decisions
Pending approval for 1 credit hour toward AIA, BOC, BPI, NARI, Phius, and RESNET certification