Do-It-Ourselves Branding for BuildingEnergy Bottom Liners

Wednesday, November 04, 2015
10:15 am to 11:45 am
Room/Location: Lounge

Many Bottom Liners have raved about Mitch Anthony's DIY Brand Camp, which teaches leaders and teams with big ideas but not-so-big budgets how to harness the power of clear branding. Designed for the senior leaders of mission-driven companies and organizations, it teaches how to understand your company’s story, how to express it so that it is meaningful to your audience, and how to use this understanding as a tool for strategic development. In this highly interactive session, participants will learn strategies that are readily transferable to their own brands by working with Mitch to "crowd source" the branding of the BuildingEnergy Bottom Lines program.

CEU Information: 

BPI: 1.5 hours (Approved); AIA: 1.5 LU|HSW (Approved); MA CSL: 1.5 Business Practices (Approved); GBCI: 1.5 (Pending approval); Certificates of Completion will also be available