Dr. Craig Jones is an embodied energy, carbon footprint and LCA expert. In 2012 Craig featured at number 14 in a list of “the UK’s top 50 green leaders.”

He has a diverse project history and has worked with clients such as Dyson, Kingsmill, E.ON, The Scotts Miracle-Gro Company, WRAP, Tesco's, Willmott Dixon, Lafarge, The Olympic Delivery Authority, and Masdar City.

Craig provided the data to carbon footprint the construction of the London 2012 Olympics and tailored an embodied energy and carbon database for the $22 billion Masdar City in Abu Dhabi, which aspires to be the first zero carbon, zero waste and car free city. He wrote the first book dedicated to embodied carbon in construction and gained his PhD by the rare route of publication, which involved publishing 9 academic articles on the topic of embodied carbon and life cycle assessment.

Craig has a broad and deep experience of footprinting and LCA for hundreds of building materials and building products including entire buildings, power stations, roads, electrical cables, national electricity systems, sludge dewatering systems, breakwater systems, high tech fabrics, photovoltaic systems, solar thermal systems, Dyson’s Airblade hand dryers, breads, pig farming systems, natural and organic pesticides, textiles and more. He also led the technical development of an embodied water (footprint) database for materials, is an experienced peer reviewer, has created many carbon footprint calculators and is PRINCE II qualified, managing projects for both commercial and public sector clients.