Barbra Batshalom is founder and President of the Sustainable Performance Institute. She is an industry leader whose vision has lead to the creation of programs transforming the market from public policy to professional practice. Her work focuses on the intersection of systems, processes and culture. With a diverse background of fine arts, social psychology and 20 years in architecture and sustainability consulting, she brings a variety of skills to her work and a unique perspective engaging the human dynamics of decision-making and creative collaboration to technical work. She's an educator, public speaker and change agent that works with a wide range of governmental, institutional and private sector organizations to help them institutionalize sustainability and achieve measurable improvements in performance and profitability. SPI's Roadmap provides a framework to help firms institutionalize sustainability and deliver consistent, high quality sustainability services and was adopted by the US government last year. She teaches Sustainable Real Estate Development in Brandeis' Int'l Business School.